FUSE

SERM · crisis communications · subscription

You spent decades building your reputation — and you can lose it in 10 minutes. Along with your money.

We’ve built the first subscription-based reputation protection service. We help you build crisis readiness into the very system of your business.

MENTION MONITORING · EVERYWHERE crisis protocol · 15–30 min

01 — risk

Problem. Catalyst. Catastrophe.

I

Problem

Reputation is your most vulnerable asset. Without a solution put in place in advance, a single random factor can destroy the entire system of your business.

II

Catalyst

One careless post. One twisted quote. One “cleverly” edited video. And just like that, you’re public enemy No. 1. Your business gets cancelled. Yesterday’s partners say they “always suspected something”. Bloggers make YouTube episodes about you. Your face is no longer the symbol of a serious industry player. Now it’s a meme on Threads.

“Just another shady business” “Obviously it was dirty money” “Never ordering from them again” “That person never seemed trustworthy”
III

Catastrophe

At this point, there’s nowhere left to run. However many resources you have, they won’t save you if there’s no solution in the moment. In today’s world, the public always has more resources. That’s the nature of the free internet. Once you or your business start getting “cancelled”, climbing out of the spiral of lost money and reputation is extremely hard. If it’s possible at all.

02 — the fuse

You don’t have to wait for a crisis to start thinking about crisis communications.

Think about them while you still can — with no consequences.

You pay a modest monthly subscription and keep on standby a team that would actually cost ten times more.

Peace-of-mind subscription

from $1500 / mo


Crisis protocol launch15–30 min
Brand mention monitoringalways on
Client personal data0
Cost of the same team on demand×10

03 — protocol

Here’s how it works

  1. 01

    You fill in the request form.

  2. 02

    Our specialists assess the risks your business may face and offer one of our support packages.

  3. 03

    You pay a modest monthly subscription, keeping on standby a team that would actually cost ten times more.

  4. 04

    We continuously monitor every mention of your brand, everywhere — and alert you ourselves when we see a reason to step in.

  5. 05

    The crisis protocol is launched within 15–30 minutes of a threat emerging.

  6. 06

    Depending on the complexity of the crisis, it is either fully covered by your “insurance”, or an additional invoice is issued as the work progresses.

04 — benefits

What you get

  • —

    Your brand (personal or corporate) survives, and the damage stays minimal.

  • —

    Your business loses dozens of times less than it could in a crisis or a reputational attack.

  • —

    You get access to top reputation teams without paying the real cost of their work every month.

  • —

    Work starts the moment a problem arises and continues until it’s solved. No running around the market mid-fire, asking friends for “reliable people”.

05 — anonymity

All your contact with us is completely anonymous.

We don’t request, process or store names, phone numbers, job titles or any other private data of our clients. You talk to a manager through an anonymous bot, and payments go through a secure gateway in whatever way suits you.

You may share personal data solely on your own initiative, and only if you believe it’s needed to solve the task. Otherwise, our involvement will look like the organic flow of discussion in the information space.

  • Names not requested
  • Phone numbers not processed
  • Job titles not stored
  • Clients’ private data not stored

06 — tools

Tools we work with

Methods

SEO for AISEO for PAA (People Also Ask) Pushing sites / profiles out of search results Media PRMedia coverage support

Platforms

ThreadsInstagramFacebookLinkedIn YouTubeGoogle reviewsXReddit DiscordTrustPilot…and many more

Pay a little now — so you don’t pay everything you have later.

Subscribe to peace of mind

from $1500/mo