Problem
Reputation is your most vulnerable asset. Without a solution put in place in advance, a single random factor can destroy the entire system of your business.
SERM · crisis communications · subscription
We’ve built the first subscription-based reputation protection service. We help you build crisis readiness into the very system of your business.
01 — risk
Reputation is your most vulnerable asset. Without a solution put in place in advance, a single random factor can destroy the entire system of your business.
One careless post. One twisted quote. One “cleverly” edited video. And just like that, you’re public enemy No. 1. Your business gets cancelled. Yesterday’s partners say they “always suspected something”. Bloggers make YouTube episodes about you. Your face is no longer the symbol of a serious industry player. Now it’s a meme on Threads.
At this point, there’s nowhere left to run. However many resources you have, they won’t save you if there’s no solution in the moment. In today’s world, the public always has more resources. That’s the nature of the free internet. Once you or your business start getting “cancelled”, climbing out of the spiral of lost money and reputation is extremely hard. If it’s possible at all.
02 — the fuse
Think about them while you still can — with no consequences.
You pay a modest monthly subscription and keep on standby a team that would actually cost ten times more.
Peace-of-mind subscription
from $1500 / mo
03 — protocol
You fill in the request form.
Our specialists assess the risks your business may face and offer one of our support packages.
You pay a modest monthly subscription, keeping on standby a team that would actually cost ten times more.
We continuously monitor every mention of your brand, everywhere — and alert you ourselves when we see a reason to step in.
The crisis protocol is launched within 15–30 minutes of a threat emerging.
Depending on the complexity of the crisis, it is either fully covered by your “insurance”, or an additional invoice is issued as the work progresses.
04 — benefits
Your brand (personal or corporate) survives, and the damage stays minimal.
Your business loses dozens of times less than it could in a crisis or a reputational attack.
You get access to top reputation teams without paying the real cost of their work every month.
Work starts the moment a problem arises and continues until it’s solved. No running around the market mid-fire, asking friends for “reliable people”.
05 — anonymity
We don’t request, process or store names, phone numbers, job titles or any other private data of our clients. You talk to a manager through an anonymous bot, and payments go through a secure gateway in whatever way suits you.
You may share personal data solely on your own initiative, and only if you believe it’s needed to solve the task. Otherwise, our involvement will look like the organic flow of discussion in the information space.
06 — tools
Methods
Platforms
from $1500/mo